TFY Chapter 7 ( Evaluations: What's Judged?)

1. Evaluations make judgements about worth on the basis of standards that may be conscious or unconscious.
2. Evaluations can help us react quickly to situations where our survival is at stake. But this same tendency to evaluate first instedad of last may be problematiacl when we don't reexamine our evidence to make sure our evaluation is warranted.
3. Evaluations are not facts. Factual reports keep the distinction between facts and evaluations clear.
4. Premature evaluations are hasty evaluations that contain unexamined or faulty support.
5. Feeling and expectations affect both our perceptions and evaluations.
6. All of us need to learn how to make fair and sound evaluions since they affect our lives constantly. Experts are those who have a reputation for offering skilled and reliable evaluations.
7. Connotative words convey evaluations that can be used to sway our opinions. When we think critically, we reconize how these connotations affect our feelings so that we can choose or not chooose to accept the opinions they contain.
8. Evaluations are used in advertising and journalism to persuade us, sometimes hypnotically, to make positive associations with products and purchase them.
9. Critical thinking requires that we stay alert to manipulative advertising techniques that are most effective when can be enticed to enter into a trance state.
10. Propaganda employs many sophisticated manipulative techniques of persuasion. One of these is the use of hidden evaluations. A critical thinker knows how to recognize and detach from the infulence of propaganda.